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Le Coq Sportif - Les débuts d’une championne

La joueuse de tennis belge Justine Henin rentre dans le Top 10 mondial et s’impose à partir de 2001 dans le cercle fermé des meilleures joueuses du Circuit WTA pour s’emparer de plusieurs titres du Grand Chelem à partir de 2003.

• Le Coq Sportif creates a public relations club. - In charge of relations with the specialised press and the major sport clubs, former champion Michel Jazy, accompanied by his wife Irene, host a media-based "meeting place" named "Le Club Coq Sportif". The Club brings together champions and journalists, as well as actors, writers and singers.
• The Le Coq Sportif logo featured on the yellow jersey. - Considered a great victory for the brand, 16?years after its official creation, the Tour de France organisers agree to feature the small rooster in a triangle on the front of the yellow jersey! The victory of Frenchman Lucien Aimar in the 1966 Tour de France is widely broadcast on television and magazines, thus allowing the brand to score an amazing media coup.