video-play

History

Watch the video

Our History

This is the story of a different kind of brand, a story unlike any other...

It starts in 1882 with the opening of a little hosiery store in Romilly-sur-Seine, in a part of the Champagne region called the Aube.

Emile Camuset, the man who opened that store, loved sports with a fierce passion. When he started making sports jersey in his small workshop, he probably never dreamed that, 130 years later, le coq sportif would become one of the world's most prestigious brands, renowned for its clothing, footwear and sporting equipment.

© PHOTOS : PRESSE SPORTS

1882

1882

The outlaw Jesse James is killed by Robert Ford. Emile Camuset opens his hosiery workshop in Romilly-sur-Seine.

1929

1929

Wall Street crashes--$30 billion in stock value wiped out. Le Coq Sportif releases its first catalogue and creates a jersey specifically for cyclists.

1939
1939
1939

1939

The New York World's Fair opens. Le Coq Sportif, now a diversified sporting brand, invents the sweat suit--the French dub it "the Sunday uniform."

1951

1951

American disc jockey Alan Freed coins the terms Rock N Roll. Le Coq Sportif becomes the official supplier of cycling jerseys for the Tour de France.

1958

1958

Charles de Gaulle wins French presidential election. The French soccer team, clad in le Coq Sportif, marks its best finish ever in a World Cup when it comes in third. The team is led by the great Raymond Kopa, the tournament's best player.

1960
1960

1960

The Organization for Economic Co-operation and Development (OECD) is founded in Paris. The French Olympic team wears le Coq Sportif in the Rome games.

1975

1975

Bic introduces the first disposable razor. Le Coq Sportif outfits Arthur Ashe, who beats fellow American Jimmy Connors to become the first black tennis player to win Wimbledon.

1976

1976

Steve Jobs and Steve Wozniak form Apple Computer. The AS Saint-Etienne soccer team, wearing their famous green le Coq Sportif uniforms, reaches the European Champion's Cup final.

1981

1981

Francois Mitterand wins French presidency. The French rugby team, led by Jean Pierre Rives, wins the Five Nations tournament wearing le Coq Sportif. It is the team's seventh rugby grand slam.

1982

1982

Michael Jackson releases "Thriller," the biggest selling album of all time. Italy wins its third World Cup clad in le Coq Sportif blue.

1983

1983

Sally Ride becomes first woman in space aboard Space Shuttle Challenger. Tennis genius Yannick Noah, backed by le Coq Sportif, takes the French Open crown at Roland Garros stadium.

1985

1985

A Franco-American expedition locates the wreck of the Titanic. England's Everton soccer team beats Austria's Rapid Vienna to take the European Cup Winners trophy. The English take the field in le Coq Sportif blue.

1986

1986

France and England anounce plans to build the Chunnel between their two countries. Argentina's Diego Maradona enters soccer history in a le Coq Sportif jersey with his goal against England in the Mexico World Cup.

1997

1997

Divorce becomes legal in the Republic of Ireland. The le coq sportif adorns the white jersey of Bordeaux in the League Cup. In the final game, Jean-Pierre Papin didn't strike and Bordeaux just misses out in their match with Strasbourg.

2001

2001

Sherpa Temba Tsheri, 16, becomes the youngest person to climb Mount Everest. Justine Henin, barely 19 years old, takes the court in her first Grand Slam title at Wimbledon. Despite playing with great flare, she loses to the American Venus Williams in three sets.

2002

2002

East Timor regains its independence. The Senegal Lions shine in their first World Cup, played in Japan and South Korea. In the opening match, the Lions cause a sensation with their whirlwind play as they beat titleholder France. The Lions make it to the quarter finals.

2010
2010
2010
2010

2010

Burj Khalifa, the world's tallest building, opens in Dubai. Le Coq Sportif opens a new research center in Romilly-sur-Seine, the brand's birthplace.

2012

2012

To mark its 130th anniversary, le coq sportif is sponsoring the Tour de France. The partnership between le coq sportif and the Amaury Sport Organisation will come into effect in January 2012. As official supplier of the leaders’ jerseys for the Tour de France and partner of the Vuelta, the Paris-Nice and the famous Paris-Roubaix, among others, le coq sportif is going back to its first love.