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Le Coq Sportif - Il logo di Le Coq Sportif sulla maglia gialla

Grande vittoria per la marca, sedici anni dopo la sua nascita ufficiale: gli organizzatori del Tour de France accettano che il piccolo gallo nel triangolo sia ricamato sul petto sulla maglia gialla! La vittoria del Francese Lucien Aimar in questa edizione 1966 è ampiamente mostrata in TV e sulle riviste, consentendo alla marca di realizzare una formidabile operazione mediatica.

• Le Coq Sportif creates a public relations club. - In charge of relations with the specialised press and the major sport clubs, former champion Michel Jazy, accompanied by his wife Irene, host a media-based "meeting place" named "Le Club Coq Sportif". The Club brings together champions and journalists, as well as actors, writers and singers.
• The Le Coq Sportif logo featured on the yellow jersey. - Considered a great victory for the brand, 16?years after its official creation, the Tour de France organisers agree to feature the small rooster in a triangle on the front of the yellow jersey! The victory of Frenchman Lucien Aimar in the 1966 Tour de France is widely broadcast on television and magazines, thus allowing the brand to score an amazing media coup.