L'EroicaFour friends meet and go on a vintage cycling journey around the Tuscan countryside

Discover their story in pictures

Seestory

The le coq sportif Twitteris racing

September 29 to October 4

Follow @lecoqsportif

Wed May 16 08:11:06 +0000 2012

Go Brussels, go #cycling http://t.co/5qns9FcV
Mon May 14 13:55:03 +0000 2012

@CAPPUCCINOMEEKS Thanks, I can't unfortunately deal with you directly,they're limited editions available only in selected stores across EU
Mon May 14 13:34:55 +0000 2012

@CAPPUCCINOMEEKS Hello, my products are not available yet in the US, but will soon!
Mon May 14 09:34:55 +0000 2012

The NBA Playfoffs are done for Joakim Noah, let's meet him in London! Check the very special shoes I've made for him http://t.co/oVjiiO7q
Wed May 09 07:57:41 +0000 2012

Went #cycling out of Paris yesterday and passed this Jacques Antquetil memorial http://t.co/E7rREgNr
Wed May 09 07:54:07 +0000 2012

@EmElleBee Hello, we do have an e-shop but we don't deliver to the US for the moment but we will soon! Sorry about that
Fri May 04 08:58:41 +0000 2012

@ThiloKunkel Hello, you can find all our Deauvilles and High tops available on our e-boutique http://t.co/7i6AamzM
Thu May 03 16:53:49 +0000 2012

Have you seen Joakim Noah's last magic trick? http://t.co/Q3hVzrrk #Bball
Thu Apr 26 20:47:18 +0000 2012

I am 130 years old and it's my birthday tonight. Want a piece of cake? http://t.co/hjGsX3Ku
Wed Apr 25 07:36:07 +0000 2012

Hanging bike in Paris, not such an easy way to park your bike... http://t.co/i4RyYAVs
Mon Apr 23 12:26:17 +0000 2012

@mathieuparisot no prob, we just have to make sure we keep in touch for 20 years #longtermrelationshipahead
Mon Apr 23 12:23:15 +0000 2012

@mathieuparisot It would be certainly for my 150th birthday
Mon Apr 23 12:18:07 +0000 2012

@mathieuparisot Thanks for the encouragement!
Thu Apr 19 10:40:10 +0000 2012

@Tisum Bonjour, si elles sont bien en toile uniquement, vous pouvez les passer en machine à 30°
Sun Apr 15 21:02:56 +0000 2012

A #cycling cartoon http://t.co/QNtXSzW9 via @NewYorker
Sun Apr 15 08:14:18 +0000 2012

Are there some Mamils (middle-aged men in lycra) out there ? Rise-up! #cycling
Sun Apr 15 08:12:26 +0000 2012

@rtlgrandest en vélo ça serait mieux!
Sun Apr 15 08:06:41 +0000 2012

@cronoramia @carrasii parece hostil!
Sun Apr 15 08:03:35 +0000 2012

@benjilamalice Bravo! Courage!
Sun Apr 15 07:39:34 +0000 2012

Bonjour! Qui est de sortie vélo ce matin? / Who's riding this morning?
Fri Apr 13 15:10:23 +0000 2012

Here is a little Friday music present. Do you recognize who France Gall is chatting with at the beginning of the video? http://t.co/FWSyz261
Fri Apr 13 12:53:57 +0000 2012

@1_in_the_gutter nice thanks! I just can't wait for the next edition. #cycling
Fri Apr 13 10:35:56 +0000 2012

This summer,Joakim Noah will take part to the Olympic Games with a brand new pair of shoes,discover the JOAKIM NOAH3.0! http://t.co/06rkZWlZ
Fri Apr 13 10:30:24 +0000 2012

Cet été, Joakim Noah participera aux JO avec sa toute nouvelle paire de baskets, la JOAKIM NOAH 3.0, Le Rêve Olympique! http://t.co/fFBsqXAO
Fri Apr 13 09:40:21 +0000 2012

@jcorbey you're welcome. The new L'Eroica x le coq sportif's line will be available in stores in August.

All our L'Eroica products 
are on the online shop
Four friends meet and go on a vintage cycling journey around the Tuscan countryside for an experience no rider will ever forget.
Here is their story...
Scroll down to read the History

															06.15
								Waiting for the train in Milan														

															08.05
								On the way to Siena chatting about the coming-up ride														

															12.40
								Arriving in Siena…nothing but a bike to carry.														

															13.40
								…and saddle set.														

															13.30
								…wheels checked…														

															13.25
								Size checked…														

															13.15
								L’Eroica’s team offers some vintage bike options.														

															13.55
								Before they set off they help themselves to snacks…														

															14.00
								…made of bread and ‘finocchiona’…														

															14.20
								…and coffee of course.														

															14.30
								Ready to ride…														

															15.00
								They arrive “Strade Bianche” as we call it, the 800 year old Brolio Castle is in sight… 														

															14.45
								Smooth surfaces on a Chianti vineyard background														

															14.35
								…with style.														

															15.30
								…they ride to the sun…they know the Chianti is theirs for a little time...														

															16.00
								…speeding-up…hard to keep the balance on the rough white stoned road														

															16.30
								Sometimes riding over the Crete Senesi hills it really feels like sliding over Tuscany														

															16.35
								…some parts are really challenging…														

															18.15
								One another quick stop by the side of the road and you wish some rests would never end…														

															18.00
								Quick stop, you need to take time to take it all in…														

															17.30
								At the end it’s all about friends ridding in one the most beautiful landscape in the world.														

															16.45
								…some are really easy.														

															18.45
								End of the ride, time to share your thoughts.														

															19.00
								Cooling down napping and chatting in a typical Tuscan farm…														

															19.10
								…in the shade of a tree…														

															19.40
								End of ‘Tuscan moments’ for the cycling group is near, all good things come to an end														

															19.30
								…or in a tree…														

								Thanks to… Marco Mucig…
														
								…Francesco Dolfo “Frank”…
														
								…Giorgio Cordini (left) and Luca Bertoncello (right)