ARTHUR ASHE INTEGRITY

The 2018 New York fortnight marks the celebration of the 50th anniversary of Arthur Ashe’s victory in the American tennis tournament of 1968. End August, le coq sportif pays tribute to him with a special Arthur Ashe Integrity textile collection, which the brand worked hand-in-hand on with Arthur’s wife, Jeanne Ashe. This collection, highlighting the man’s values, will be sported by the brand’s current- day tennis ambassadors during the New York tournament, for which qualifying rounds kicked off on 21 August 2018, and will be available in the stores from the 5th of September 2018.