On July 26, 2024, Paris welcomed the world for an unforgettable celebration: the Summer Olympic Games, one hundred years after those of 1924. Historic performances, exceptional popular fervor and, above all, pride shared by an entire country. That was a year ago.
For Le Coq Sportif, this event marked much more than a simple partnership: it was the culmination of a strong commitment to French sport, as official equipment supplier to the French Olympic and Paralympic Team and partner of the event.
A French footprint on the Games
From design to manufacture, the outfits worn by the French athletes were imagined and produced on French soil. This mastery of local textile know-how, combined with meticulous attention to design and performance, made each piece a symbol of national pride.
On catwalks, in stadiums and at ceremonies, the blues shone, wearing a brand that embodies French elegance and the values of sport: excellence, respect and surpassing oneself.
Relive these unforgettable moments in pictures :
A living legacy
One year on from those memorable moments, the emotions are still running high. The victories, the tears, the cries of joy still echo in our heads and hearts. And the partnership between Le Coq Sportif and the Comité National Olympique et Sportif Français doesn't stop there.
Setting course for the 2026 Winter Games
The story continues.
Le Coq Sportif will once again be at the side of the French team for the Olympic and Paralympic Winter Games in 2026. A new adventure, new challenges, but the same requirement: to offer French athletes equipment that matches their ambitions.
After the heat of Paris, it's time for the cold of the Italian winter. And as always, it's with style, technicality and commitment that Le Coq Sportif will accompany the French champions.
A story of passion and continuity
That was a year ago. But that was only the beginning.
From the Stade de France to the Alpine slopes, Le Coq Sportif continues to write the history of French sport with passion, high standards and pride. A partnership that goes far beyond medals: it's a lasting bond between a brand, its roots, and those who make the heart of French sport beat faster.
